Together with our national institutions and local businesses, the ACT Government is spreading the word about what Canberra has to offer, and it’s working. In 2018 Lonely Planet recognised Canberra as one of the top cities in the world to visit. Our eclectic arts and cultural calendar, pristine natural environment, thriving culinary scene, and new international flights mean our tourism industry is flourishing.

A record 243,000 international visitors and 4.7 million interstate day and overnight visitors experienced Canberra last year.

At the moment, our tourism industry contributes $2.3 billion to the ACT economy, and provides 16,800 local jobs. We are on track to achieve the ACT Government’s goal of overnight tourist expenditure reaching $2.5 billion by December 2020.

VisitCanberra has partnered with the Australian Tourism Export Council to deliver an Export Ready Accelerator program for six Canberra tourism businesses, helping to build their readiness for entering international markets.

$47.5 million over 4 years to boost international & domestic tourism

In this budget: strengthening our marketing of Canberra both nationally & internationally as a great place to visit, live, work and invest.

Our tourism numbers keep growing

  Past year growth Australia wide growth
243,000 international visitors 16.9% 6.5%
2.75 million domestic overnight visitors 10.6% 7.1%

Image displaying the text we promote Canberra under the banner of Brand CBR

Brand CBR establishes a contemporary, cohesive and consistent approach to marketing Canberra.


Tourism factsheet (pdf 372KB)